Starting a company is a marathon, not a sprint. And when you start a company AND have a full time job, it's more like an ultra-marathon. (#RunningJokes!)
I'll be honest: I'm not always the most patient person, and this sometimes puts my marathon training and my mind at odds. I'll look down at my watch 3 miles into my long run and be immensely disappointed that I'm not at least halfway done. I'm a doer, a go-getter, a problem solver. I want to check that run off my list!
But, there is value in doing things that take time. Training for a race, especially a marathon, teaches me to look beyond the immediate – to zoom out and take the long view. Sure, I may only have covered 3 miles now. But I keep putting one foot in front of the other, and I eventually get to 4, then 8, then 12 – and then I reach my goal distance, and I've accomplished something that seemed insurmountable just hours ago. That feeling does not come easily, but that's why it's so valuable: when I'm in it for the long run (whoops, more #runningjokes), the reward is that much greater.
Getting over that mountain – that steep and exhausting climb that is self-doubt – it's tough. But when I'm patient, and diligent, and focused, I *can* rise to the top. I *can* make it to the summit.
And of course, this is relatable to everything in life, and especially to starting a business. There have been times where I just wanted to start the damn thing already – prematurely. There have been times where I've gotten feedback that hit a pain point and made me want to quit. And there have been times where I've thought that I simply cannot, as an introvert, deal with such a public-facing endeavor.
But each time, I've muddled my way through it, and then kept going. Somehow, I just took another step. And then another. And now I'm here.
I've been working on this project for about two years. One week from today, I'll press the launch button. And in about 38 days, I'll know Cause I Run's fate. And while there's still a lot to do to make sure this campaign is successful, I know that I'm ready for it. I have put the miles in (too far?) and now it's time to see it pay off.
Thanks for all of your support in getting this far. Check your email on April 21 for our Kickstarter campaign link! Share this post with a friend to let them know it's coming up, and that they should get on the email list ASAP.
P.S. About a week into the campaign, I'll be featuring a post about our first charity partner! I'm so excited about this organization that helps women + communities with health services where it's needed most. Make sure to check back soon!