One of the biggest reasons I wanted to start an activewear brand is because I wanted to find a way to give back, in a real way, to make the world a better place.
Reading that line about making the world a better place – it almost sounds cliche, doesn't it? That's because it's become synonymous with an idealistic view of the world. It's like that scene in Miss Congeniality where the Miss America candidates are asked their top priority for society and they respond with "world peace." It's funny because it's not taken seriously. It's as if it's out of reach.
I have always taken issue with this. Sure, I understand that at the end of the day, action is what matters, and not hopeful statements. But I think to brush off wanting to change the world is sinister and self-serving.
In fact, I think the mindset of "that's just the way it is" is sort of damaging. I think it's okay, and even honorable, to care.
And that's because there are things that matter. If you're anything like me, running illuminates that. It brings things into focus. It makes me feel alive and centers me. It helps me become my truest self. I think many runners can relate.
In today's day and age, we have those critics who think there's too much "outrage" on the Internet. Certainly there are some who take it too far. But I also think that the sharing of information has opened our collective eyes to learning about others' experiences – that we never would've been exposed to otherwise.
I do get angry sometimes. I get angry about things I'm passionate about: that we've become complacent about equality in this country. I get angry about pervasive violence, about our disdain for the poor, and about our lack of faster progress on climate change. These are the things I care about, and I know there are other issues runners care about that we will learn about from you.
That's why at Cause I Run, we're not just giving to one cause. We understand that you are a complex person who cares about more than one issue. And we think that is great. That's why you'll have your choice of a few different organizations to give to with your built in donation. And that's why we'll also take suggestions from our email list subscribers about other causes to give to in the future.
Because I want to learn from you. I want to know what's important to you, so we can all broaden our horizons and – honestly – make the world a better place. I'll never be apologetic about that. I think it's okay to care. And I hope you'll join me. What moves you?
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